Gelaze® UV Gel Polish

Gelaze® is a brand of UV Gel Polish from UK company Essential Nail Products Ltd. Bit2Flash led the creative team during the launch of Gelaze® UV Gel Polish.

We designed the logo and packaging artwork for the new product, along with choosing the colour collections for each new season, naming them and designing the artwork to promote the new colours.

Each new collection of 6 Gel Polish colours was packaged in a full colour artwork, plastic box. Complimentary promotional materials for each collection included a poster and point of sale card to be used with the branded Gelaze® Polish stand.

Brand launched in July 2013.