Vicky Malmsjo is an open water swimmer and she wanted to share her love for the sport by teaching others. Vicky trained to become a coach and had a vision for a new business venture… that is when Swimspirational was born.

Vicky came to me when her business was just an idea buzzing around in her head. She had an idea for a logo and during our first meeting Vicky sketched it out on a bar napkin. I took her sketch and transformed it into a digital logo on my laptop. We sat together and experimented with the design, fonts and colours until Vicky was completely happy with the final design.