Beauty Salon | Rebrand & Web Design
The Intimate Studio
Louise Moss, founder of The Intimate Studio, needed a complete beauty salon rebrand and new website to match her elevated service offering. Through my FULLSCOPE package, we retired her old business name, built a vibrant and unique visual identity, and launched a custom WordPress website with seamless booking integration.
The Story
Trading as Waxed by Weatherly had run its course. Louise is straight-talking, sharp, and entirely done with the quiet, pastel clichés of the beauty industry. She rebranded to The Intimate Studio to create a space that celebrates bodies with zero judgement and big energy.
She needed an online presence that mirrored that direct attitude from the first click, setting her apart from every standard clinic in Yorkshire.
The Challenge
Walking away from an established trading name comes with commercial risk, but it was one Louise was willing to take.
Louise’s original look blended in with typical local salons instead of showing off her specialist intimate waxing and laser treatments. She wanted a brand that was loud, bold, and entirely true to her personality. The challenge was delivering an attention-grabbing identity without losing clarity, keeping the user journey effortless for clients browsing services and booking appointments.
The Solution
We built an identity that refuses to whisper: an electric colour palette of glow orange, boudoir pink, empower purple, and midnight blue, backed by expressive Wildkind headline typography and a cheeky cactus submark.
Once the brand guidelines were set, I designed and built a bespoke WordPress website to bring that energy online. I structured the layouts around clear treatment categories, prominent FAQs, and integrated Timely booking links, ensuring the site functions as cleanly as it looks.
The Result
The launch established The Intimate Studio with immediate authority. The site gives clients an authentic feel for the salon atmosphere before they even walk through the door, with seamless mobile navigation that turns visitors into booked appointments.
Since launching, Louise has expanded her service menu, been nominated for multiple industry awards, and taken home several wins. Best of all, she now has a high-performing website that matches her standard of work and scales right alongside her growth.
The Story
Trading as Waxed by Weatherly had run its course. Louise is straight-talking, sharp, and entirely done with the quiet, pastel clichés of the beauty industry. She rebranded to The Intimate Studio to create a space that celebrates bodies with zero judgement and big energy.
She needed an online presence that mirrored that direct attitude from the first click, setting her apart from every standard clinic in Yorkshire.
The Challenge
Walking away from an established trading name comes with commercial risk, but it was one Louise was willing to take.
Louise’s original look blended in with typical local salons instead of showing off her specialist intimate waxing and laser treatments. She wanted a brand that was loud, bold, and entirely true to her personality. The challenge was delivering an attention-grabbing identity without losing clarity, keeping the user journey effortless for clients browsing services and booking appointments.
The Solution
We built an identity that refuses to whisper: an electric colour palette of glow orange, boudoir pink, empower purple, and midnight blue, backed by expressive Wildkind headline typography and a cheeky cactus submark.
Once the brand guidelines were set, I designed and built a bespoke WordPress website to bring that energy online. I structured the layouts around clear treatment categories, prominent FAQs, and integrated Timely booking links, ensuring the site functions as cleanly as it looks.
The Result
The launch established The Intimate Studio with immediate authority. The site gives clients an authentic feel for the salon atmosphere before they even walk through the door, with seamless mobile navigation that turns visitors into booked appointments.
Since launching, Louise has expanded her service menu, been nominated for multiple industry awards, and taken home several wins. Best of all, she now has a high-performing website that matches her standard of work and scales right alongside her growth.
“Liz at Bit2Flash is an absolute Beyoncé-style branding wizard! My website isn’t just a website, it’s an experience. It’s bold, it’s brash, and it’s unapologetically me. If you want branding that turns heads, actually works and wows, and a designer who genuinely gives a damn, Liz is the woman for you!”