branding
Hushaboo
I was thrilled to have the opportunity to work with Emma Osbourne from Hushaboo, a leading night nanny and sleep specialist company based in Bishop’s Stortford.
Emma knew that having the right branding was essential to her business success. She had designed a logo herself, but it wasn’t representing her business in the way she wanted it to. Despite trying to adjust the colours, she couldn’t find a colour scheme that worked. It was clear to Emma that she needed the help of a professional branding agency to take her business to the next level.
Emma came to one of our branding workshops and learned about our approach to rebranding. She was impressed by our knowledge and experience, and we knew right away that we could help her achieve the branding she was looking for. We worked closely with Emma to understand her business, target audience, and vision.
After completing the foundation work in the branding workshop, I developed a comprehensive rebranding strategy that included a new logo, brand colors, typography and marketing collateral.
I started with the logo, designing a playful yet sophisticated icon that immediately conveyed Hushaboo’s focus on providing quality sleep solutions for infants and toddlers. A colour scheme was devised that complemented the logo and evoked feelings of relaxation and comfort.
“Liz came back with this logo and I instantly knew she’d nailed it”
Our rebranding strategy for Hushaboo also included developing marketing collateral to help promote their services. We knew that a well-designed postcard style flyer would be an effective way to get the word out about Hushaboo and generate interest among potential clients.
I worked closely with Emma to create a postcard that included general information about their services, client testimonials and a call-to-action to book a consultation. I also included a QR code on the flyer, which would allow us to track its success and measure the effectiveness of our marketing efforts.
We made sure that the postcard was eye-catching and informative, with clear messaging that would resonate with new parents who were looking for sleep solutions for their babies. I’m confident that it will help drive traffic to the Hushaboo website and generate new business.
At Bit2Flash, we pride ourselves on our ability to work closely with our clients and understand their unique needs. We are thrilled to have had the opportunity to partner with Hushaboo, and we are confident that our rebranding strategy will help them continue to grow and succeed in their mission to help parents and their babies sleep better.
We look forward to continuing to work with Hushaboo as they move forward.
“I met Liz through Thrive Collective Club and decided to join her Brand Party Workshop to gain more of an insight into branding and how I could use her knowledge to take the HushaBoo brand further.
Unlike my previous attempts which had little underlying thought processes attached to the branding other than I liked the colour mint and that it was neutral! Hers was a great process that really got me thinking and helped us both to have much better clarification in the HushaBoo message once it came to designing the new brand guidelines.
Liz really listened and after some preliminary logo ideas, we had another consultation and Liz came back with this logo and I instantly knew she’d nailed it 💜 “
