brand design
Ross Willsher Photography
Ross Willsher is an incredible wedding photographer based in Essex.
When Ross started his business, he created a very simple logo himself. As the business grew, Ross realised that the logo didn’t represent his business any longer; it failed to reflect his vibrant personality and the bold style of his photography.
We had a lengthy conversation about his business vision, mission and values. He was very clear about who his ideal clients are and we discussed how we could create a logo and brand that would attract these clients and create a professional, consistent, visual identity.
We discussed the emotions Ross wanted to evoke in his clients, such as Trust, Understanding, Happiness, Enthusiasm and Belonging. Then using the colour wheel, I devised the perfect colour scheme to express these emotions.
With the knowledge that I had gained from our meeting, I created a full brand package for Ross. His brand package included a main business logo along with a sub logo, that could be used on packaging, promotional material and as a watermark on photographs.
Ross has taken his visual branding and used it consistently on his website, social media posts, exhibition displays and in his packaging.
“Liz absolutely nailed what I was looking for with her very first design”
“I recently worked with Liz from Bit2Flash on some new branding for my business and she was fantastic. We had a really thorough meeting to discuss concepts and my target market, so that she could create something unique and in keeping with my business ethos.
The resulting concepts and designs were fantastic! Liz absolutely nailed what I was looking for with her very first design and her guidelines on fonts, colours and styles has enabled me to create resources and marketing materials that are consistent and eye-catching.
I feel really confident that Liz’s work will lead to increased sales and visibility for my brand going forward.
I would 100% recommend Liz and Bit2Flash.”
