website design
the naildresser
The Naildresser is a well established nail and beauty business, with salons located in Haverhill and Ipswich. Theresa Foddering, owner of The Naildresser, has spent over 15 years building a highly reputable business. Theresa prides herself on always being two steps ahead of the competition. Her clients are the most important aspect of her business and educating other nail technicians about the nail industry is her greatest passion.
Theresa knows the importance of strong branding, she has gained over 10,000 followers on Instagram. When you see any content produced by The Naildresser, you know instantly who it is from.
Theresa had The Naildresser website on her “to do” list for approximately 8 years! There has always been a holding page stating the website was ‘Coming Soon’. Well, it took a global pandemic + four months forced closure + some virtual meetings and the result was that The Naildresser had a fantastic new website.
I’ve known Theresa for many years and she trusted me with this important development for her business. The website needed to reflect the same professional and high end branding that her salons have established and her customers recognise.
Customers can now visit the website to understand the history of The Naildresser, download the latest price list, book appointments online at both salons and enrol on academy classes and workshops.
The feedback that Theresa has received about the new website has been incredible.
“Anything that is my brand, Liz is my absolute go to and I recommend that she’s your go to, too.”
Along with the new website, Theresa launched the Naildresser Academy during the 2020 lockdown.
I created a logo for the academy, designed certificates and the classes and workshops were added to the Academy section of the website.
Other graphic design projects that I’ve been involved with at The Naildresser include the price list, salon information sheets and helping Theresa design Christmas nail plate stamps and Minx nail wraps.
PRICE LIST DESIGN
“I have always said that Liz, is my best kept secret, but it would be criminal to not share her with you. Liz, just gets me.
She understands me, my personality, my business and my brand and I do wholeheartedly thank her for the successes of my businesses because of the branding that she’s created for me.
She creates my price lists, appointment cards, certificates, website. Basically, anything that is my brand, Liz is my absolute go to and I recommend that she’s your go to, too.”
